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When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
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Nike releases Lebron James ad the exact moment he breaks NBA's all-time scoring record - Marketing Beat
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18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
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LeBron James, Cleveland in it together for Nike's latest two-minute ad (video) | Crain's Cleveland Business
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